How it all started
There was a page on inpsycho.ru dedicated to the “Special Education Teacher (Bachelor's degree)” program. The goal? Make it findable in search. How? Get it into the top 10 and top 3 for relevant keywords and, of course, increase organic traffic.
What we did
Technical optimization
- Compressed and optimized CSS and JS files to speed up loading.
- Fixed errors: removed 404 pages and duplicates, set up redirects.
- Adapted the page for mobile devices, since nothing works without that today.
Content work
- Rewrote the Title and Description meta tags and added the right keywords.
- Restructured the h1, h2, and h3 headings for better readability.
- Added blocks with the benefits of the program, an FAQ, and a short description of the profession.
Link building
- Acquired links on educational portals.
- Placed guest articles and press releases.
- Worked with directories and topical forums.
What results did we get?
Search rankings
The number of keywords in the top 10 grew by 54%! From 34 keywords → to 57.
And this is where it gets really impressive: keywords in the top 3 grew by 1033%. There were only 3, and now there are 33!
Organic traffic
Visits from search grew by 52%: from 23,923 to 36,383.
Why did it work?
- A strong keyword set: we selected the most precise target queries.
- Comprehensive optimization: not just content, but the technical side + links.
- Constant monitoring: we analyzed rankings and adapted to algorithm changes.
What's next?
- Keep the content fresh—add new articles and interviews with graduates.
- Continue off-page promotion—links, publications, educational platforms.
- Work on user-behavior signals—improve UX/UI, reviews, interactive elements.
- Monitor technical health—speed, errors, mobile adaptation.
Conclusions
In 3 months of work we managed to significantly increase the visibility of the “Special Education Teacher (Bachelor's degree)” page. The SEO work showed that a comprehensive approach delivers real results.
Final numbers:
- +54% keywords in the top 10
- +1033% keywords in the top 3
- +52% organic traffic
This case study shows that when SEO is done deliberately and systematically, you can achieve impressive results even in a short time.
