SEO for an online school from scratch in 4 months

When the client came to us with the website of an online psychology school, there was almost no organic traffic—the site ranked for only a few low-volume search queries. Instead of the standard approach, we bet on improving user-behavior signals.

We selected target queries and attracted real users who actively engaged with the site: read articles, followed links, submitted enquiries. We organized direct visits, strengthening the behavioral signal for search engines. In just 4 months the site reached the top 3 for its key search queries, related queries climbed 30–80 positions, and organic traffic grew by 50%.