SEO for logistics and freight

SEO for logistics companies: shipping enquiries from search

We bring clients from Yandex and Google to transport, freight-forwarding and warehousing companies: freight shipping across Russia, LTL (groupage) delivery, warehousing and fulfillment.

  • Logistics experience: a logistics company website in our portfolio and a review from Megalogistika
  • We promote routes, cargo types and services, not just the home page
  • A pricing calculator and clear terms, so traffic turns into enquiries
YandexGoogleYandex WebmasterGoogle Search ConsoleYandex MetricaYandex BusinessYandex MapsSchema.orgAlice AIChatGPT
Industry specifics

What makes SEO for logistics different

Clients search for a specific route, cargo type and delivery time. The winning site answers the key questions right away: how much, how fast and how reliable.

Route pages

Moscow — Saint Petersburg, regional delivery, international routes: dedicated landing pages for popular routes.

Cargo types and services

LTL freight, dedicated trucks, refrigerated and oversized cargo, warehousing: each service has its own demand and its own page.

Calculator and pricing

An online quote calculator and clear rates keep visitors on the site and help convert them into enquiries.

B2B audience

Corporate clients care about contracts, closing documents, insurance and cargo tracking, so we show all of it on the site.

Trust

Company history, your fleet or warehouses, client reviews and legal details remove doubts before the first call.

Competing with aggregators

Aggregators and major carriers own the generic queries. We find routes and niches where your company can outrank them.

What our SEO service includes

Comprehensive work, not just "buying links"

01Audit and strategy

In-depth analysis of your site and competitors: we find the weak spots and determine what will drive growth fastest.

02Keyword set

We collect the search queries your customers use and map them to the pages of your site.

03Technical optimization

Page speed, indexing, structure, meta tags, structured data — so search engines understand your site correctly.

04Content

Our copywriters write texts that attract traffic, hold attention and prompt action.

05Commercial factors

Prices, contacts, terms, reviews and trust signals — what affects both rankings and the customer's decision.

06Links and mentions

Ethical growth of your backlink profile and mentions on relevant platforms — no spam, no penalties.

07Regional SEO

One city, several regions or all of Russia — the strategy depends on your geography.

08Analytics and reporting

Rankings, traffic, conversions and user behavior — in a monthly report with clear conclusions.

Free tool

Express website check

In 30 seconds we check the technical foundation your rankings depend on: indexing, speed, headings, structured data, sitemap, and access for search and AI bots.

We only check public data: the home page, robots.txt, sitemap and llms.txt.

?

Your site's score and a list of what to fix first will appear here.

The express check assesses technical conditions only. A full SEO audit covers structure, content, competitors and growth opportunities — and we do it for free.

Results

Our client case studies

Where each project started and where it is now.

All case studies
аренда-перегружателя.рф
13650
keywords in the Yandex top 10
1402,891
traffic
apelsinpushka.ru
060
keywords in the Yandex top 10
01,300
traffic
inpsycho.ru
353
keywords in the top 3
×3
traffic growth
How we work

A transparent process with no "black box"

First month
We plan
  • Audit of your site and competitors
  • Keyword research
  • Six-month work plan — adjusted after the first month's analytics
Every month
We work
  • We complete the planned tasks
  • If new tasks come up, we handle those too
  • Technical optimization, content, links
Every month
We report
  • Detailed report on the work completed
  • Rankings and traffic analytics
  • Conclusions and the plan for next month
Always
We stay in touch
  • We answer your questions as the work progresses
  • We have in-house developers for site improvements
  • You can add paid ads while SEO builds up
Pricing

Base prices for SEO

Use these plans as a guide to SEO pricing. The exact cost depends on the scope of work and competition, and we will quote it after a free audit.

Standart
50,000 ₽/month

Regional transport or freight-forwarding company

Discuss
Business
120,000 ₽/month

Nationwide shipping, warehousing and fulfillment

Discuss
Premium
from 150,000 ₽/month

National and international logistics companies

Discuss
What affects the cost of SEO
  • Keyword volume. The number of key phrases to target and the traffic goals you set.
  • YMYL topics. Health, finance, law, education, safety — promotion is harder and may cost more.
  • Geography. One region or several; for example, SEO in Moscow costs more than in a small town.
  • Site history. The amount and quality of previous development and SEO work done by other contractors.
  • Technical fixes. The cost and time of fixing issues found in the technical audit.
  • Competition in your niche. A good indicator is the cost of paid search traffic in your industry.

SEO for other industries

We have SEO experience across many business sectors. See how we work with other niches.

SEO + GEO
Visibility in search and in AI assistants

More and more customers ask ChatGPT, Alice and GigaChat for advice. AI assistants rely on websites that rank well in search, so SEO and GEO work best when developed together. We measure AI visibility with our own tool, PromoLab AI Radar.

Learn about GEO
Alexander Nikolaev, Head of PromoLab
A word from the founder

We have been doing SEO since 2010 and focus on results that affect the business. For a logistics company that means shipping enquiries and long-term corporate clients.

We build the strategy around your routes, cargo types and competitors, so the site brings in clients who are ready to book a delivery.

Alexander NikolaevHead of PromoLab
Reviews

All reviews

Before working with PromoLab, we had worked with several well-known website promotion companies and freelancers. It was a bitter experience, because none of them delivered even a tenth of the results that Alexander and his team achieved. The success of our business is PromoLab's achievement too!

Alexander Kravchenko
Alexander KravchenkoCEO, Megalogistika

We are completely satisfied with our cooperation with PromoLab. A professional approach, lightning-fast responses to our requests and strong results—that is how their work can be summed up in a few words.

Alexander Dembovsky
Alexander DembovskyBusiness Development Director, M-Technology

After turning to PromoLab, we optimized our budget and increased our average conversion rate 2.5 times. For some traffic sources the conversion rate was around 40%. Despite such strong results, the team keeps suggesting new tools and working to improve performance

Olga Foshchan
Olga FoshchanDeputy CEO, MF Invest

We partnered with Promolab to design our website. We found them incredibly helpful and patient as we really didn't know what we wanted. Alex met with us on numerous occasions and we found the whole process a great experience. We ended up with a website we loved. I would definitely recommend Promolab - you won't be disappointed.

Mike Weber
Mike WeberCEO Sartale
Questions and answers

Frequently asked questions

How much does SEO cost for a logistics company?
Base plans run from 50,000 to 150,000 ₽ per month and up. The price depends on the number of routes and services, geography, competition and the state of your site. We will quote the exact cost after a free audit.
How do you promote routes and destinations?
For popular routes we create dedicated landing pages with transit times, prices and shipping terms. This way the site captures queries like “freight shipping Moscow — Kazan” that come from clients ready to order.
Does the site need a pricing calculator?
Highly recommended: the client immediately sees the price range and is more willing to send an enquiry. We can build a calculator based on your rates.
How do you attract corporate clients?
Businesses look for dedicated pages with terms for legal entities, information about contracts, documents, insurance and tracking, plus case studies with well-known clients. We work on these first.
Do you have experience in logistics?
Yes. We built a website for a logistics company, and Megalogistika writes in its review of our work that previous contractors had not delivered even a tenth of our results.
Can we target several cities?
Yes. For each city or region we create pages with addresses, contacts and delivery terms, so the company is visible in local search results.
When will enquiries from search start coming in?
The first ranking changes are usually visible after the second month of work, and a steady flow of enquiries from search takes 6–12 months. If you need clients sooner, we run paid search ads in parallel.
Free
Free SEO audit of your website

We will run a basic technical audit and show the main issues that are holding back your rankings.

  • We need your website address and, if possible, access to Yandex Metrica and Yandex Webmaster. If you do not have them yet, we will set them up
  • Send us a list of target search queries if you have one
  • See a sample audit (PDF)
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